How far into your marketing strategy should your hired agencies go? Should they be task takers or collaborators?

Working with clients who have robust marketing teams has shown me the importance of a dedicated project manager or executive producer on the inside, while we advise them and help them be more productive from the outside.

In many cases, this one person takes on the role of podcast producer, while utilizing our expertise and support for various tasks such as booking guests and handling editing.

They rely on us as an extension of their team, allowing them to focus on what they do best: showing up, talking, and entrusting the rest to us.

Collaboration is key in delivering exceptional podcast content.

#marketing #podcasting #contentmarketing

source