đź“ŤWhy Focusing on a niche is very importantâť“
A niche **helps you establish a loyal customer base**.
A solid market niche helps ensure that specific customers will want to buy from your business instead of the competition. A niche allows them to identify your product and brand, and know that your offer suits their needs.
By being niche-specific in whatever your business does, you are constantly getting in repetitions and practice at the same things over and over. **It allows you as a business to become an expert at your craft in one particular vertical**, often times making you the subject-matter expert for this particular niche
What is a Niche Marketing Strategy? **Designed to attract a specific subset of customers**, a niche marketing strategy considers the narrow category into which your business falls. It focuses on a small group of buyers, instead of the broader market.
How does niche marketing lead to competitive advantage? **By positioning your company focus into profitable segments and focusing on customers and their needs that have been neglected by others**. This focus is profitable due to lack of competition.
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