When it comes to hiring a digital marketing agency — a choice that can significantly impact your business’s success — you should prioritise finding the best fit for your needs, even if that means looking beyond “Bob’s Amazing Websites” down the road.
Now, I’m all for supporting local businesses and I’m a big advocate of buying local, however, you are number one and you have to look out for what’s best for your business.
Many local businesses prefer working with local agencies, believing these agencies will better understand their business and needs. While working locally has its perks, it can also complicate things. Local agencies may receive fewer critical reviews from clients in their area, as customers may hesitate to leave negative feedback for fear of community repercussions or shared connections.
I work with clients worldwide and, while some of their customers are local, they often benefit from a diverse, global team of experts. Digital skills and expertise know no borders. If you find the best agency or contractor locally, that’s fantastic! But if you can’t, don’t settle — cast a wider net.
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