In this episode of the Digital Agency Growth Podcast, Dan Englander talks with Marketing Max, a former Wall Streeter who built and sold a 7-figure agency. Max shares how he overcame common agency challenges—like juggling too many services and inconsistent cash flow—by niching down and focusing on high-impact offerings, doubling his revenue and achieving sustainable growth.
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🎧Podcast🎧
Apple Podcast : https://podcasts.apple.com/us/podcast/the-digital-agency-growth-podcast/id1455241251
OwlTail Podcast : https://www.owltail.com/podcast/u73XD-Digital-Agency-Growth-Podcast
ListenNotes : https://lnns.co/kHxG_W8JAEP
CHAPTER MARKERS
00:00 Max’s Entrepreneurial Journey
02:49 Transitioning from Wall Street to Agency Life
06:00 The Evolution of the Agency
08:51 The Importance of Specialization
12:05 Narrowing Down Services for Success
14:56 The Impact of Niching Down
18:11 Back-End Changes After Specialization
21:02 Finding the Right Focus for Growth
24:07 Strategic Advertising Approaches
30:21 The Planning Process: A Personal Approach
36:17 The Power of Newsletters in Marketing
43:25 Investing in Growth: The Key to Scaling Agencies
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