Learn how to set up a budget, and manage and optimize it using free tools, reports, templates, and a script. I also show you a method on how to calculate your budget waste. You’ll also find the most important tips for Google Ads budget management.
Links to download the files:
Forecast model report template:
https://docs.google.com/spreadsheets/d/1yMuI_iDzC6wCt_H2AaASb9XipCbzZWATm9IbVtmIugA/copy?usp=sharing
Display CPM Budget Estimation tool:
https://docs.google.com/spreadsheets/d/1NhdlWeaIXjaxCJUQd0fGjpxwKYg2aFk__2yF1TUEmHQ/copy?usp=sharing
Budget Tracker Script template:
https://docs.google.com/spreadsheets/d/1P_iH1ZvgldTkAzj7gpYkufMqkTQz6Wj2qVmjWfbv1Gg/copy?usp=sharing
Budget Tracker Script (code):
https://drive.google.com/file/d/1rAZqTtuKAKQFga5oKQDOT5_Dumxkp22I/view?usp=sharing
Read our article about Google Ads budget management: https://dataheavens.com/marketing/google-ads/google-ads-budget-management-guilde-tools-and-scripts/
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