Price: $24.95
(as of Mar 02, 2025 08:28:14 UTC – Details)
Having good advertising ideas is a process you can learn.
Handbook for Hacks is a book of simple methods for having great ideas. You’ll learn how advertising works so you can tell a good idea from a bad one. You’ll learn how to tell the difference between a thought, idea, concept and execution. You’ll be walked through five distinct methods for generating concepts, complete with example campaigns.
As if that wasn’t enough, the book also includes 13 creative principles to guide your creative wanderings, 25 original illustrations by Maria Jesus Contreras, and 39 pages of cheatsheets and thought-starters so the blank page is never quite as daunting again.
Handbook for Hacks was written by Andrew Fatato and Dave Haller, creative directors who teach at Miami Ad School and have created ad campaigns for brands like Coca-Cola, American Express, Anheuser-Busch, Barilla, Smirnoff, Showtime, Wild Turkey, Toyota, Samsung, and Verizon, among others.
ASIN : B0BZDV8DLD
Publisher : Major Agency LLC; First Edition (January 1, 2023)
Language : English
Hardcover : 160 pages
ISBN-13 : 979-8218000585
Reading age : 10 years and up
Item Weight : 7.8 ounces
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