Want to become indispensable to your clients? Could helping them fill niche staffing roles work? Discover how to widen the scope of your client relationship to become a valued partner to your clients.
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👁️🗨️ About Beth Newton
– Website https://agencyab.com
– Newsletter https://www.linkedin.com/pulse/423-rule-social-media-beth-newton-pexac
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– LinkedIn https://www.linkedin.com/in/bethmnewton
– LinkedIn https://www.linkedin.com/company/agencyab
⏰ Timestamps
00:00 Intro
02:27 About Beth Newton
05:31 Transitioning From a Vendor to a Resource Provider in a Marketing Agency
10:42 How to Begin to Change the Perception of Your Clients
14:19 How Agency Owners Can Effectively Build a Network That Adds Value to Their Client Relationships
20:43 How Being a Valued Partner to Your Clients Can Strengthen Your Relationships With Them
23:32 Effective Communication Strategies for Reinforcing Your Role as a Partner to Your Clients
26:58 Tools and Platforms That Facilitate Being a Resource Hub for Your Clients
30:05 The Challenges Agencies Might Face When Repositioning Themselves
34:27 How to Measure the Success of Transitioning to a Value Provider in Your Agency
37:49 How Agency Owners Can Sustain and Grow Their Role as a Critical Resource for Clients
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