Price: $24.95
(as of Feb 22, 2025 08:06:08 UTC – Details)
In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent “ fly on the wall” observer to record the strategic and operational transformation of Huge. Baxter was Huge’ s fifth CEO in four years. Huge had had a history of slow growth, client churn and marginal profitability. This book is the riveting story of Huge’s journey through its transformation, with a revised mission, a new line of fixed-price products, and a single global organization that would permit Huge to help its clients accelerate their top line growth rates. “It’ s one thing to organize a change plan that assigns responsibilities to senior executives,” mused Baxter, “ and another thing to have the sum of their efforts add up to something greater. That is what we have achieved.” Madison Avenue Makeover provides a unique insight into how one company changed in order to survive, and at the same time, redefined the advertising agency business.
Publisher : LID Publishing (July 11, 2023)
Language : English
Paperback : 256 pages
ISBN-10 : 1911687646
ISBN-13 : 978-1911687641
Item Weight : 2.31 pounds
Dimensions : 6.25 x 0.5 x 9.25 inches
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