Price: $294.40 - $65.89
(as of Jan 16, 2025 06:02:32 UTC – Details)
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
Publisher : Pearson; 14th edition (February 18, 2011)
Language : English
Hardcover : 816 pages
ISBN-10 : 0132102927
ISBN-13 : 978-0132102926
Item Weight : 3.65 pounds
Dimensions : 8.8 x 1.2 x 10.9 inches
Customers say
Customers find the book informative and useful for marketing management. They find it a good value for money and say it works well for their learning needs. The content is up-to-date with relevant examples and cases. Many find the material interesting and not boring. However, opinions differ on the thickness – some find it very thick and useful, while others feel it’s too large and dense.
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