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How to Get the Most Out of Your Solar Energy Strategy for Content Marketing
According to Solar Energy Industries, the use of solar energy has increased by 183 percent among America’s top corporations in the last four years, with a 59 percent increase in solar installations since last year.
However, despite this expansion, consumer acquisition remains a difficult task for energy manufacturers.
Prospective customers nowadays do more online research before speaking with a salesperson.
How can you persuade them that your product is the best fit for them?
Interactions that build trust are created by a strong content marketing plan that includes a diverse mix of knowledge to meet people’s needs at any point of the purchasing journey.
As buyers progress from knowledge to consideration, they are looking for solutions to business challenges and want to make secure investments that will yield a healthy return on their investment.
And, in this day and age of linked networking, the persuasive knowledge you create is likely to be exchanged by their associates.
Content that is worth sharing is created with two goals in mind:
Each item should have a call-to-action that invites customers to sign up for more information.
Leads created by content can then be monitored in your customer relationship management system, along with a summary of the content that generated the lead, allowing you to monitor and close the purchasing cycle.
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