Marketing teams typically drive the overall market penetration strategies.
They could also drive your strategic priorities in key market segments and transform the customer experience.
Also, while they use a lot of tools and technologies to be efficient with their day jobs, they very rarely are part of the operational core.
So what are the systems that marketers need in their roles?
And do they need to interface with the enterprise systems such as ERP?
How do you accommodate the needs of marketers in the enterprise architecture?
Let’s hear from experts Ken Novak, Sarah Scudder, Rick Watson, Dave Crysler, Robert Brown, and Sam Gupta as they share their expertise on building information architecture for marketing teams.
Watch the live stream on:
👀 https://lnkd.in/gvw2ZhY
👀 https://lnkd.in/gFvmR6w
Also, here are some related sessions from the past you might want to check:
💻 Data Cleansing Prior to Implementation: t.ly/S0Ho
💻 Data Sharing Across Multiple Entities: t.ly/LhRU
💻 Source of Truth in Multiple Business Application Scenario? t.ly/IKIL
💻 Planning for Enterprise Data and Analytics: t.ly/cjzj
You can check these sessions as audio podcasts on the following platforms. Subscribe today!
🎧 Apple: t.ly/boU5
🎧 Spotify: spoti.fi/39pCOFr
🎧 Google: t.ly/i56A
Tag 5 friends below who could benefit from this discussion. 👇
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