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Monday.com is one of the hottest project management tools in the market today.
Founded in 2012, the Tel Aviv-based SaaS company achieved a valuation of $6.8 billion in June 2021 — the highest valued IPO in Israel’s history. The cloud-based provider now generates $236 million in annual revenue and boasts 128,000 users as of 2021.
Much of that success can be attributed to Monday.com’s slick marketing strategy, which encompasses all their digital channels. And while the pandemic hammered the global economy in 2020, Monday.com was one of the few SaaS names to scale their organisation and services.
But how did they do it?
Join us as our Head Ninja Tim takes a deep dive into Monday.com’s digital marketing strategy and breaks down their tactics for standing out in the highly saturated world of project management software.
This video focuses on four areas:
➡️ Positioning and messaging
➡️ Website conversion flow
➡️ Traffic
➡️ Potential areas of improvement
As always, we’re giving you a rundown of actionable steps from Monday.com’s strategy that you can apply to your campaigns.
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⏲ Timestamps
00:00 — Introduction
02:12 — Key Messages on the Website
07:19 — Sign Up/ Conversion Flow
13:20 — Traffic
14:46 — Traffic: PPC
21:55 — Traffic: SEO Strategy
27:26 — Traffic: Social Media
37:45 — Actionable Lessons from Monday.com
🔗 Resources and Links
monday.com
https://monday.com/
SERanking
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👋 Who Are Exposure Ninja?
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
#ExposureNinja #DigitalMarketing #Monday.com
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