SMMA Agency Business Model VS Info Product/Online Course Business: Which Is Better In 2021?

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TIMESTAMPS

00:00 Introduction
01:08 The first pro of an agency is that it requires very little cash to start.
01:22 The 2nd pro is that most agencies can charge on a recurring basis and have a recurring revenue stream.
01:48 The 3rd pro is that an agency is much easier for beginners.
02:30 The 4th pro is that a scaled agency (which requires building a real company) is a much more sustainable business model than selling info products/courses.
05:04 The first con of an agency is that its time and people-intensive.
06:32 The 2nd con of an agency is that it’s harder and takes longer to scale to higher revenues.
06:51 The 3rd con of an agency is that it requires good operations (as opposed to good marketing).
07:49 The pros of an info products/courses model is that it’s very highly leveraged, requires fewer operations and is easy to scale.
08:39 The first con of info products/courses is that it’s very competitive and requires good marketing (as opposed to good operations).
10:21 The 2nd con of info products/courses is that it’s usually not a recurring revenue stream.
11:20 Which model should you start with if you’re a beginner?
11:36 A major criterion is to know what you’re good at (operations vs marketing).

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