When starting a digital marketing agency there can seem so many things that you need to get right,
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here we will go through the process of setting up your digital agency, and the process to run through for maximum results for your clients.
When working with clients it is paramount to remember that at first, you are VERY replaceable, if you aren’t doing a good enough job for your new client their is always somebody else about who will.
So with that in mind, you need to be able to prove yourself very quickly. Within this Sops document, we will be going through how to get you up to speed on producing results for your clients rapidly, and consistently.
Your Audit
How to do a website audit, for your digital agency
Many small business owners have never done an audit within their business, which is why when you run a simple basic audit you will begin to see where the easy wins are and how you can capitalize on them.
However, every audit will be very different, and as individual as the clients themselves.
Many small businesses aren’t doing much marketing at all, which is why they would be interested in using your services in the first place.
What this means to you as an agency owner is a lot of the time your easy wins can often be the same
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Example Audit
To keep things simple we will use an audit of a tattoo studio, as I wanted to choose something a little unusual so it can be applied to all other businesses.
So after we have an interest from a client, then we are first going to head over to their website and see if they have a pixel installed.
Google Tag Manager
Checking google tag manager for your digital agency
So first things first we are going to head over to the google tag manager plugin for chrome, and also the pixel helper also for chrome.
If these two are missing it is important that you install both, this will help you start to gain information and start your retargeting process.
Having these installed you will know who has already visited, in our example tattoo studio had these installed and so we could see they were getting around 350 visitors per month. Which is good enough for us to use.
Now if these are installed then we are going to move on.
Are They Running Ads
Facebook
Within the running ads we want to head over to their Facebook page, and click on page transparency, If they aren’t running ads we have a huge headstart, as they have gathered data on their visitors but aren’t doing anything with the information.
This means we can retarget.
To create your Facebook ads with the information gathered we are going to head over to Facebook ads and then ads manager, then click on create an audience, here you will see the audience information they have gathered.
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Google
Google is your next step. For local businesses, you can set up a simple google ad for their local area, which will make you look like a rockstar, so something pretty simple, naming the tattoo studio and setting the local target area.
I tend to use Jarvis for this, but creating a good copy for this ad shouldn’t be too difficult.
Now it is very important that within google you only set these ads to run if the exact phrase is used, so Tattoo Studio Newcastle, the ad spend you can set for around $5 – $10 per day.
Because we are using the exact match for our keywords we will get highly targeted results on the ad. As we are using a buyer search term.
Now this means that the Google ad will be running and we are still gathering information, so on your google ads side, it will look a little like the following.
Somebody searches Google for tattoo shop Newcastle, they see our client, and click onto the website. Now most customers at this point will not sign up for a free consultation, as they will want to do their shopping around.
This isn’t a problem as we have gathered their information, so perhaps an hour later we retarget and hit them up on Facebook, with our retargeted ad.
The Ad
So obviously the next step is setting up the ad, don’t worry it’s not as bad as you might think.
And by now hopefully, you know the entry points. And one I tend to use the JSON ads as the first stop with a new client.
Within the ad, we can use the free consultation, or even better if we can run a large competition, with a good prize (but you might want to save that one for later). No matter what we want to be offering something for free.
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