Price: $26.99
(as of Mar 14, 2025 09:00:43 UTC – Details)
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
Publisher : Prentice Hall; 5th edition (June 25, 1998)
Language : English
Paperback : 304 pages
ISBN-10 : 0130957011
ISBN-13 : 978-0130957016
Item Weight : 1.1 pounds
Dimensions : 6.06 x 0.65 x 8.98 inches
Customers say
Customers find the book provides practical advice and examples for writing effective ads. They describe it as a classic that’s worth reading again and consider it a valuable resource for marketers. The book is described as an advertising reference that helps make effective ads.
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