The number one reason why new businesses fail is they don’t attract enough customers. So, in this video, we’ll cover how to market a new product by following The Bullseye Framework from Traction by Gabriel Weinberg and Justin Mares. It’s the best product marketing strategy to follow because it will help you identify the most effective marketing opportunities for your specific business.
WATCH THIS NEXT → 33 Proven Marketing Channels
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OR WATCH THIS → Good Marketing vs. Bad Marketing
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CHAPTER MARKERS:
00:00 – The Best Marketing Strategy
01:01 – Step 1: Brainstorm Marketing Opportunities
04:20 – Step 2: Identify 3-5 Promising Options
06:09 – Step 3: Conduct Inexpensive Tests
09:12 – Step 4: Optimize The Best Opportunity
11:24 – 33 Proven Marketing Channels
Content by Rick Kettner
Produced by Kyle Trienke
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