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THE INTERNATIONAL BESTSELLING SENSATION
‘The Lean Startup changes everything.’ – Harvard Business Review
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Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You’ll learn how to test your vision continuously, adapting and adjusting before it’s too late.
With over a million copies sold across the globe, now is your time to think Lean.
From the Publisher
Build-measure-learn Feedback Loop
The Build-Measure-Learn Feedback loop is at the core of the Lean Startup model.
Classic Product Chart
Startups have a destination in mind: creating a thriving and world-changing business. I call that the startup’s vision. To achieve that vision, startups employ a strategy, which includes a business model, a product road map, a point of view about partners and competitors, and ideas about who the customer will be. The product is the end result of this strategy.
The Revised Chart
Products change constantly through the process of optimization. Less frequently, the strategy may have to change (called a pivot). However, the overarching vision rarely changes. Entrepreneurs are committed to seeing the startup through to that destination. Every setback is an opportunity for learning how to get where they want to go.
ASIN : 0670921602
Publisher : VIKIN; 1st edition (October 6, 2011)
Language : English
Paperback : 336 pages
ISBN-10 : 0738284971
ISBN-13 : 978-0738284972
Item Weight : 2.31 pounds
Dimensions : 6.02 x 0.98 x 9.21 inches
Customers say
Customers find the book informative and practical, providing a good overview of lean principles and agile methods. They describe it as well-written and easy to read, with fresh ideas and thinking. The book provides a great pace, suggesting ways to speed up while keeping waste at a minimum. Many consider it worthwhile, saving money and time. However, opinions differ on the boredom and length, with some finding it repetitive and boring, while others appreciate the creativity and customizations encouraged.
AI-generated from the text of customer reviews
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