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The Role of an Ad Agency
Advertising agency does a major role in marketing of an organization to face the competition and the challengers in the market. The creativity of the advertising agency and how thy handle the communication medium is very crucial as it involves lots of money. They are broadly electronic, digital, print and other unorthodox medium are used by the agencies based on their innovativeness. In this program we speak about how a desk can be used as a media of mass communication. The innovative ideas of the advertising agencies not only will help to introduce a brand, also to build and to position the brands / products (register the products in customer’s minds) in target audiences.
The primary role is to plan and develop the concepts for advertising and place them in different medium based on target audience and the client’s requirements. Some agencies are called full service, and some are creative development and others are media placement agencies.
The full-service advertisement agencies’ roles include, strategic planning, implementation of the campaigns, content development, web development, handle medium such as TV, Radio, Print, Social Media, and related services.
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