These 11 B2B marketing tools are carefully selected according to the buyer’s journey. You need B2B Marketing Tools for every phase of the buyer’s journey to be successful.
⏱️ | Timestamps
0:00 – B2B (Digital) Marketing Tools
3:13 – Marketo, Acquisition Tool
5:01 – Semrush, Acquisition Tool
6:28 – Engagio, Acquisition Tool
7:32 – Userlane, Activation Tool
8:16 – Sprout Social, Acquisition Tool
9:33 – Hotjar, Retention Tool
10:27 – OneSignal, Retention Tool
11:38 – Drift, Revenue Tool
12:32 – Zoom, Revenue Tool
13:58 – Outreach Plus, Referral Tool
14:49 – Hunter, Referral Tool
In this video, I reference the AARRR framework, which stands for: Acquisition, Activation, Retention, Revenue, and Referral. The tools selected in this video fall into these categories.
With the right B2B (digital) marketing tools, your marketing engine works at maximum efficiency. If all your tools are focused on user acquisition, then you won’t convert those leads effectively.
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MENTIONED IN THE VIDEO
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○ B2B SEO Guide: https://www.markletic.com/blog/b2b-seo-guide/
○ What is Intent-based Marketing: https://www.markletic.com/blog/what-is-intent-based-marketing-and-why-is-it-important/
○ 51 B2B Digital Marketing Tools: https://www.markletic.com/blog/growth-hacking/#tools
TOOLS MENTIONED IN THE VIDEO
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○ Marketo: https://bit.ly/36tHTKK
○ Semrush: https://bit.ly/3d1a3iI
○ Engagio: https://bit.ly/2WWJ2Hs
○ Userlane: https://bit.ly/3cZF6LD
○ Sprout Social: https://bit.ly/2LZBGfW
○ HotJar: https://bit.ly/36DGu4x
○ Onesignal: https://bit.ly/2Zz3hNl
○ Drift: https://bit.ly/3glVI2v
○ Zoom: https://bit.ly/2ZAfLE7
○ Outreach plus: https://bit.ly/2Zx1I2b
○ Hunter: https://bit.ly/2X0jM3m
MARKLETIC: THE KNOWLEDGE HUB FOR B2B MARKETERS
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Knowledge and strategies straight from the field. The content creators of Markletic are experienced B2B marketers working at top companies across the globe.
Marketers come to Markletic to learn about the best actionable and proven strategies for B2B marketing.
We believe that healthy competition fuels marketing innovation at companies. That’s why we are sharing proven marketing tactics that you can use to drive rapid marketing growth at your company.
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