Why Business Owners Should Use a Paid Media Agency

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Here’s the big misconception about paid media agencies: Business owners should work with an agency so that you can get buying power. For most marketers, that is not the reason to work with an agency. The marketplace is based on supply and demand, placing bids and winning auctions. So it’s really not a question of, ‘Do we have the ability to buy millions or billions of dollars in media and resell it at a lower cost?’ The value in paid media agencies is the historical knowledge, the insight, and the many decades of experience that enable media buyers to buy media in the most effective way. It’s much more about the question of, ‘When is it appropriate to get a $3 CPM, a $20 CPM, or a $45 CPM?’ This applies to Facebook ads, Instagram ads, Google ads, etc.,

Brill Media: White-label media buying for agencies. https://www.brillmedia.co/agencies.

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