Sarah Foss, product leader for Imagine Communications’ Ad Management Systems, interviewed J.W. Linkenauger of Sinclair Broadcast Group on the challenges faced by media companies with regard to how they monetize their businesses, particularly in light of the massive and recent changes in the media industry’s advertising models. They discuss edhow new, next generation ad management capabilities allow companies to actively participate across evolving advertising platforms and efficiently monetize content inventories.
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Why Next-Gen Ad Management Matters to Your Broadcast Business
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