Watch this trailer for the Digital Marketing: A Strategic Perspective online program from the Yale School of Management Executive Education.
In this interactive eight-week online program, you’ll learn to use key digital marketing tools and insights to improve the customer journey and inform strategic business decisions. Guided by renowned Yale SOM faculty, you’ll discover the role experimentation and analytics play in enabling data-driven insights to empower decisions regarding the broader strategies of your organization. Expand your professional network by collaborating and engaging with an international cohort of like-minded professionals — all while earning a certificate of participation from Yale SOM Executive Education.
Visit the program page for more information: https://www.getsmarter.com/products/yale-som-executive-education-digital-marketing-a-strategic-perspective-online-program?utm_source=organic_social&utm_medium=youtube&utm_campaign=trailers
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